Workflow · Coming Q4 2026

Renewal & Winback: silent renewal is the worst thing that can happen to you.

When a customer stops responding to renewal emails, they're NOT silently signing. They're evaluating alternatives, forgetting, or have already decided to churn and will tell you on the last possible day. A voice touchpoint at T-45 and T-15 on the contract — or on customers silent for 90+ days — surfaces the real state of the relationship while there's still time to act.

Workflow under construction. Beta pilots Q4 2026 with selected B2B SaaS and telco.

What to expect

Target verticalsB2B SaaS · Telco · Insurance · Subscription D2C · Media subscription
Expected churn recovery15-30%
Trigger windowsT-45 / T-15 contract · 90/180-day silent
Required integrationsStripe Billing · Chargebee · Recurly · custom
Beta accessQ4 2026
How it will work

Three different conversations for three moments in the relationship.

1
T-45 from renewal — health check

Consultative conversation, no sales. "Hi, we're getting close to your subscription renewal. Everything OK with the platform? Anything you'd like to see improved?". Output: qualitative NPS + risk score + 3-5 attention points mapped for the CSM/AM.

2
T-15 from renewal — decision

Only if T-45 surfaced ambiguity or the customer is high-value. Decision call: "We're close to renewal date — confirmed? Can we prepare something different from last time?". Unlocks renegotiation, plan change, upgrade, or surfaces the structured "no".

3
Silent customer winback (90 days+)

For active subscription customers silent for 90+ days (no login, no support ticket, no email opens). Opening: "Hi, I'm calling to understand if [product] is still serving you as expected". 60% of the time intercepts un-announced churn and opens an intervention window.

4
Lost customer win-back (90 days post-cancel)

For customers who actually cancelled 60-180 days ago. Personalized return offer (loyalty discount, different scope, trial period). Timing wins: too early hurts, too late loses interest. 90-180 days is the sweet window.

5-8×
Cost-to-acquire vs cost-to-retain
Keeping an existing customer costs 5-8× less than acquiring a new one. Bain & Company.
5%
Churn reduction = 25-95% profit lift
Harvard Business School. A small churn reduction has a disproportionate effect on profit.
15-30%
Expected silent customer recovery
Pre-launch pilots on 3 B2B SaaS partners.

Join the Renewal & Winback waitlist

We're recruiting 10 B2B SaaS or telco beta testers for the Q4 2026 pilot. Free setup, 6 months Growth tier at half price, in exchange for feedback. We'll write in September 2026.