Inbound · Paid Ads

The full funnel: we bring the traffic, the AI calls back in 1 minute.

Paid traffic is the fastest channel to fill the pipeline — and the easiest to burn. A lead who clicks your ad has the highest intent in the first few minutes, then cools off: they're still comparing, opening other tabs, life moves on. With this channel you just set the ad budget. Media buying on Google and Meta is run by our team, the agency behind LeadEvoke. And the moment a lead leaves a number on your landing, the AI assistant calls back within about a minute — while intent is still hot. The immediate call back isn't a detail: it's what decides whether the budget becomes appointments or wasted clicks.

At a glance

TrafficGoogle/Meta · our team
Destination"Call me now" landing
AI call back~1 minute
What you doSet the ad budget
Media managementOptional add-on
OutputAppointments + report
Here's how it looks

The full funnel: ad → page → call in a minute.

1 · Ad
Ad · Google
Window quote in 24h — free on-site survey
→
2 · Landing
Full name
+44 •••
Call me now
→
3 · AI call
📞
called back in 47s

our team manages the traffic; the AI calls back within a minute, when intent is hottest.

How it works

Five steps, from budget to booked appointment.

1
We define target, offer and creative together

We start from your ideal customer, your margin per appointment and the offer you want to push. our team builds the campaigns and launches the ads on Google (Search and Performance Max) and Meta (Facebook/Instagram), with creative and messaging calibrated to your industry. You approve — you don't need to know Ads Manager.

2
The ads point to your "call me now" landing

A lean page, built for a single action: leave a number to be called back straight away. No long forms, no "we'll get back to you within 24-48 hours". The visitor understands they'll get a call in moments, and it's exactly that promise that lifts the landing's conversion rate.

3
The visitor leaves a number

Name and phone, the bare minimum. The number is validated in E.164 format and passed instantly into the call queue via webhook. No delay, no overnight batch, no list someone "will call back tomorrow".

4
The AI assistant calls back WITHIN 1 MINUTE

This is the moment intent is hottest: the lead has just clicked, often still in front of the computer or phone. The assistant calls back, introduces itself with your brand, qualifies (real need, timing, area, rough budget) and, if there's fit, books the appointment or survey. If the lead doesn't answer, a retry sequence runs within the legal windows.

5
Appointment in the CRM + an honest report on spend

Every booked appointment enters your CRM with the call transcript and audio. The report shows what actually matters: ad spend, leads generated, connected calls, appointments booked and — above all — the real cost per appointment. You don't pay to watch cost per click: you measure cost per concrete opportunity.

Why speed-to-lead matters

On paid traffic, the minute you call back decides the return.

~5min
The window that counts
The Harvard Business Review study (Oldroyd) shows that contacting a web lead within 5 minutes of the request makes qualification far more likely than waiting 30. The AI calls back in ~1 minute: you're always inside the window, for every lead, 24/7.
~1min
1 minute vs 30 minutes
The difference between calling back in a minute and in half an hour isn't cosmetic: in our experience on paid traffic it can be worth 2-4 times the appointments for the same leads and the same spend. With a human team that window is rarely met; with AI it's the norm.
15-30%
Budget not wasted
The share of paid leads typically lost to slow call backs, awkward hours or too long a queue. Recovering it needs no extra spend: it only needs you to get there first. It's the cheapest ROI there is on paid.
100%
Leads called back
Every valid number gets a call, always, even during evening peaks and weekends when the team is offline but the campaigns keep running. Zero leads left to cool in a queue until the next day.
6+
Industries where it works
Home improvement (windows, renovation), health (dentists, clinics), finance/insurance, education, real estate, automotive. Anywhere a click is worth enough to justify an immediate call and there's an appointment to close the sale.
€/appt
The metric that weighs
You pay per click, but you make the decision on cost per appointment. The report ties every euro of spend to real appointments: you know whether the channel holds up, per campaign and per industry, with no blind trust in the agency.
Real call example

A click on a Google ad, called back in under a minute (windows vertical).

James · AIHello, is this Andrew? This is James from Northgate Windows. I'm calling because you just requested a quote for windows on our website. Do you have a second while you're still there at the computer?
Lead · AndrewOh, yes… wow, that was fast. Yes yes, I was literally just looking at it now.
James · AIWe like to respond right away, so we don't keep you waiting. Tell me: is it to replace the windows in your home? Do you have a rough idea of how many openings, and which area you're in?
Lead · AndrewYes, my house in Reading. It's five windows and a French door onto the balcony. Just to be upfront though, I was comparing a couple of quotes, I haven't decided anything yet.
James · AIYou're absolutely right to compare, it's a big job. That's exactly why I'd suggest a free on-site survey: one of our surveyors comes to Reading, takes precise measurements and leaves you a detailed quote you can line up against the others, figures in hand. No obligation. Would Thursday afternoon or Saturday morning suit you better?
Lead · AndrewHmm, Saturday morning is better, I work during the week.
James · AIPerfect Andrew. I'll book you Saturday at 10:00 in Reading. You'll get a confirmation text straight away with the surveyor's name and number, and a reminder the day before. If you close with someone else in the meantime, just drop me a message and we'll cancel. Does that work for you?
Lead · AndrewYes, I'm in. Thanks, really quick.
OUTCOME✓ Survey booked · book_slot(2026-07-11T10:00:00Z) · called back 47 seconds after the click · duration 2:58
Right fit

The Paid Ads channel is the right choice if...

You already spend on Google/Meta but lose leads to slow call backs

The campaigns bring in contacts, but between the queue, opening hours and team holidays a slice cools off before it's called back. The bottleneck isn't the traffic: it's response speed. Here you fix it.

You want the funnel managed, not another tool to learn

You don't have an in-house media buying team and you don't want to become an Ads Manager expert. our team brings the traffic, the AI calls it back: you approve the offer and budget and receive appointments.

You want to measure cost per APPOINTMENT, not per click

CPC and CTR don't pay the wages. If you think in terms of cost per concrete opportunity and want a report that ties spend to real appointments, this channel speaks your language.

You have margins that justify paid + management

It works when a customer is worth enough — survey, visit, signed quote — to cover spend, management and calls with margin. On high tickets and appointment-led sales the return is sharper.

Transparency on costs. The AI call (LeadEvoke) is included in your usage-based call plan. The media buying management by our team — building, optimising and monitoring Google/Meta campaigns — is an optional add-on, not included in the tiers. The advertising budget is always and only yours, paid directly to the platforms. You can also run the campaigns yourself and use LeadEvoke just for the immediate call back: the choice is yours.

20 free calls · No credit card

Want to see what happens when your paid leads get called back in a minute?

We connect the AI call back to your landing (or prepare one for you) and call the first leads in real time, with your brand. We hand you transcripts, audio, outcomes and an estimated cost per appointment for your industry. our team's campaign management is an optional add-on we assess together afterwards, if it makes sense for you.

Call back in ~1 min Your voice & brand Cost per appointment Zero commitment