Workflow · ACTIVE

Dormant Reactivation: leads sleeping in your CRM can still drive revenue.

You have thousands of leads in your CRM that raised their hand months ago, got one (or zero) follow-up calls, and have been sitting idle ever since. They're not dead — they just haven't been re-contacted with the right timing and tone. LeadEvoke works through them one by one, identifies who's still interested, and books the appointment. You get a report and a list of warm appointments ready for your reps.

Try 20 free calls → Talk to us

At a glance

Best fit verticalsHome services · Healthcare · Finance · Education
Expected recovery8-15% of pool
Suggested lead age3-18 months
Time to live7-14 days
Input requiredCSV or webhook
OutputBooked appointments + transcripts
How it works

Five steps. You do the first two, we do the other three.

1
Export your dormant pool

From CRM, marketing automation, or historical file. Typical filter: last 18 months of leads, no purchase, no opt-out, no contact in last 90 days. Name, phone, last-requested product/service are enough.

2
You upload to LeadEvoke (CSV or webhook)

Drag & drop in dashboard or auto-sync via API. Auto E.164 phone validation, dedup, DNC registry check (FTC US, AGCOM IT, Robinson DE, Bloctel FR). Opted-out numbers are dropped before they even enter the queue.

3
We configure the voice pack on your brand

Voice persona (male/female, age range, regional accent), brand name, specific product/service, technical FAQ the model should know without making things up, compliance rules (max 3 attempts per number, country quiet hours, escalation triggers to human).

4
Calls run in legal windows

Smart distribution within allowed hours, retries only on no-answer (capped per country law), weekend pause where prohibited. Every call produces transcript + audio + tool-call sequence. Visible in real-time dashboard.

5
Your team only gets the appointments

Appointment booked → instant push to your CRM (record creation, owner assignment, calendar invite to rep, Slack/Teams alert). Opt-out lead → sync opt-out to CRM. Postpone lead → re-queued at requested date. Zero noise for the rep, only warm opportunities.

Real numbers

What you can expect, vertical by vertical.

8-12%
Home services (windows, renovation)
Average 90-day recovery on dormant pool. Appointment → signed quote conversion 25-35% in our pilots.
12-18%
Healthcare (dental, clinics, aesthetic medicine)
Dormant leads who had requested a visit or quote. Conversion → booked visit averages 40-55%.
3-6%
Finance / insurance
More conservative market but high lead value. Positive ROI already at 4-5% recovery on volume >5K leads/month.
6-10%
Education (courses, masters, certifications)
Leads who requested info on a path. Info-call rebook or fast-lane enrollment for courses with upcoming intake.
4-8%
B2B services (consulting, agencies)
Long buyer cycle but decision-maker recoverable on a new commercial trigger (offering launch, repositioning).
10-16%
B2C subscription churned
Former customers who cancelled within 12 months. Targeted winback offer + churn-reason diagnostic. See also Renewal & Winback workflow.
Real call example

An actual dormant reactivation transcript (windows vertical, 6-month-old lead).

James · AIHi Sarah, this is James from Northgate Windows. I'm following up because a while back you requested a quote for new windows — around 12 square meters if I'm reading the file right. Are you still considering it, or have you already gone ahead?
Lead · SarahOh yes, I'd actually completely forgotten. We were going to do them before winter and then life got in the way. Still interested though.
James · AIRight, makes sense. So the next step is a free on-site survey — one of our technicians comes by, takes about half an hour, gives you exact measurements and answers questions on materials and timelines. No commitment. Does Tuesday at 10 or Thursday at 3 work better?
Lead · SarahCan I ask roughly how much it would cost?
James · AIFair question Sarah. Honestly I can't quote a price over the phone because it depends too much on materials (uPVC, aluminium, wood), glass type, and exact number of openings. The on-site survey is precisely for that — measurements first, detailed quote within 7-10 days, manufacturing 4-6 weeks, installation 1-2 days.
Lead · SarahOkay, Tuesday at 10 then.
James · AIPerfect Sarah. Confirmed: Tuesday October 8th at 10:00, at your address. You'll get a text confirmation in a moment and a reminder the day before. Have a great day!
OUTCOME✓ Appointment booked · book_slot(2026-10-08T10:00:00Z) · call duration 4:12
Right fit

Dormant Reactivation is the workflow to try first if...

You have >1,000 dormant leads in CRM

Below this threshold ROI is marginal even if positive. Above, every percentage point of recovery converts to real revenue.

Your sales team is maxed on fresh leads

If your reps are already saturated on warm inbound, they have no bandwidth for old leads. LeadEvoke does the dirty work and only hands them the appointment.

Your sales cycle requires an appointment

When conversion needs a survey, visit, demo, or consultation. That's where value is maximum. For full-online sales the ROI drops.

You have minimal base data

Name, phone, last-requested product/service, original request date. Those 4 fields are enough to start. Everything else is bonus.

20 free calls · No credit card

Want to see how much of your dormant pool we can recover?

Upload 100 real dormant leads from your CRM. We call 20 at random (DNC-filtered), hand you transcripts, audio, outcomes, and a projection extrapolated to the full pool. Decide after.

Live in 7 daysYour voice & brandExtrapolated reportZero commitment