Inbound · Widget

The "call me now" button that turns undecided visitors into phone calls.

Most of the people who visit your site will never fill in a form: they read, they hesitate, they leave. But a "call me now" button — that they'll click. The visitor leaves just a phone number, the AI assistant calls back in about a minute, qualifies interest and budget, and books the appointment. Nothing to install on their end — it's an ordinary phone call — and everything follows the setup you define in the dashboard.

At a glance

Setup1 line of code
Compatible withAny site / CMS
Development neededNone
Time to live5 minutes
Input requiredZero (the visitor acts)
OutputAppointments + transcripts
Here's how it looks

A button on your site. From click to call in a minute.

yoursite.com
Northgate Windows
Leave your number: we'll call you back in seconds.
John Smith
+44 7•• ••• •••
📞 Call me now
📞 Call me now

The widget lives in a corner of your site; the visitor clicks, leaves a number, the AI calls back.

How it works

Five steps. You do one, the rest is automatic.

1
Paste one script tag before </body>

The dashboard generates a single line of code with your ID. You paste it on your site — WordPress, Shopify, Wix, Webflow or fully custom, it makes no difference — and save. No plugin, no deploy, no developer. If you can edit your theme footer, you can install the widget.

2
A branded floating button appears

Colour, position (left or right corner), icon and text are yours to choose in the dashboard: "Call me now", "We'll call you back in 1 minute", whatever fits. It adapts to desktop and mobile, never covers your content, and stays discreet until the visitor is ready.

3
The visitor clicks and leaves a number

No ten-field form: a small panel opens with a single ask, the phone number. Country code detected automatically, E.164 validation on the fly. Two seconds and they're done. This is where you capture the intent of people who'd never have sent an email.

4
The AI assistant calls back in about a minute

The call goes out while the visitor is still on your site, with your product fresh in mind. The assistant introduces itself with your brand, qualifies interest and budget, answers the technical FAQs you've loaded, handles objections ("how much does it cost?", "let me think about it") and offers the appointment. Anti-abuse built in: rate limits per number and per IP, so the widget never becomes a target.

5
The appointment lands in your CRM and calendar

Appointment booked → instant push to your CRM (record creation, owner assignment, calendar invite to the rep, Slack/Teams alert). In the dashboard you'll find the transcript, audio and tool-call sequence of every call. Your team only receives qualified opportunities, not a pile of numbers to work through.

Real numbers

Why "call me now" beats the form, vertical by vertical.

3-5x
Home improvement (windows, renovation)
Visitors who use a "call me now" button are typically 3-5 times more numerous than those who fill in a quote form. High ticket, long decision: hearing a voice right away unblocks the hesitation.
+30-45%
Health / aesthetics (clinics, dentists, aesthetic medicine)
Calling back within a minute instead of at the end of the day lifts request → booked visit conversion by 30-45% in our pilots. Someone looking for a treatment wants answers now, not tomorrow.
~1min
Local services (plumbers, electricians, tradespeople)
Average time from click to call. On urgent jobs, whoever answers first wins the work: the widget puts you first even while you're on a job site and can't pick up the phone.
2-4x
E-commerce (mid-high ticket, products that need explaining)
On carts with configuration or technical doubts, a "get a call back" option collects 2-4 times the requests of a written live chat and recovers carts that would otherwise have been abandoned in silence.
+25-40%
B2B services (consulting, agencies, software)
Conversion lift from speed-to-contact versus next-day manual follow-up. The decision-maker leaves a number while evaluating: talking to them while they're warm keeps them from slipping to a competitor.
+20-35%
Automotive (dealers, used cars, rentals)
Someone browsing a car listing rarely sends an email, but an immediate call back catches them before they ring three other dealers. Book a test drive or trade-in valuation with no waiting.
Real call example

A visitor on a window company's site clicks the widget and gets a call back.

James · AIHello, is this Andrew? This is James from Northgate Windows. You just left your number on our website asking for a call back — here I am. So, what were you looking at?
Visitor · AndrewOh yes, that's right. I was looking at the uPVC windows — I need to replace four in the house because they're draughty and I can hear all the traffic noise from the street.
James · AIUnderstood, draughts and sound insulation are the two most common reasons. Four windows — roughly what sizes? And is the property in Manchester itself or outside the city?
Visitor · AndrewFairly standard I'd say, two big ones in the living room and two in the bedroom. We're in Salford. Listen, roughly how much does something like this cost?
James · AIFair question, Andrew. Honestly I can't give you a serious figure over the phone, because it depends a lot on the glass type, the exact number of sashes and the precise measurements — I'd be pulling a number out of thin air and that wouldn't help you. Here's what we do: I send one of our surveyors round for a free on-site visit, it takes about half an hour, they take the measurements and leave you a detailed quote, no obligation. We cover Salford no problem. Would Wednesday morning or Thursday afternoon suit you better?
Visitor · AndrewThursday afternoon works, around 4 if possible.
James · AIPerfect. Let me confirm: Thursday the 10th of July at 4:00pm, free survey in Salford. You'll get a confirmation text in a moment and a reminder the day before. Thanks Andrew, see you Thursday!
OUTCOME✓ Appointment booked · book_slot(2026-07-10T16:00:00Z) · call back at 1:12 from click · call duration 3:48
Right fit

The widget is the channel to switch on first if...

You have traffic but few form submissions

If the visits are there but the requests trickle in, the problem isn't the traffic: it's form friction. A button that asks only for a number captures the intent of people who'd never have written an email.

You sell mid-to-high ticket services or products

When the decision is worth a few thousand, the customer wants to talk to someone before committing. Hearing a competent voice right away, while they're still on the site, moves the sale more than any page of text.

You lose leads because you call back too late

If requests end up in an inbox you check at the end of the day, many leads have already gone elsewhere. The widget calls within a minute, when interest peaks and no competitor has reached them yet.

You want zero friction for the visitor

No app to download, no sign-up, no endless forms: leave a number and get an ordinary phone call. The fewer steps you ask for, the more people complete — and that's exactly what the widget does.

20 free calls · No credit card

Want to see the widget in action on your own site?

We give you the tag to paste and configure the assistant around your brand and your product. The first 20 calls are free: you click your own button, leave a test number, and hear how the AI qualifies and books. Then you decide whether to leave it on.

Live in 5 minutes Your voice & brand One line of code Zero commitment